In 2012 an ole regime will fall and the beginning of new management will begin. The age of Reebok will be no more and Nike will take the reigns of the National Football Leagues (NFL) uniform and on field apparel license. For the last decade Reebok was granted a long-term exclusive license, beginning in the 2002 NFL season, to manufacture, market and sell NFL licensed merchandise for all NFL teams. This covered on-field uniforms, sideline apparel, practice apparel, NFL-branded footwear and an NFL-branded apparel line.
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| Nike’s sponsorship of the NFL will be its first return to NFL uniforms since 2001,when they only held footwear and glove rights. As of April 2012 Nike will be the official sponsor of NFL uniforms and on field apparel accompanied with partners New Era Cap Co. Inc., Under Armour Inc., Gill, VF Corp., Outerstuff Ltd. and '47 Brand. New Era is said to handle on-field headwear, while Under Armour will still sponsor the NFL Scouting Combine in Indianapolis. Gill will be responsible for manufacture and Outerstuff will continue providing the league's youth apparel. Lastly 47 Brand will do headwear for fans. |
This is a huge deal for Nike signing a multimillion-dollar deal with the League. The NFL is one of the biggest business plat forms in American. Being affiliated with the number 1 sports industry in the U.S. and a beloved sport worldwide can only lead to good things. If Nike can grasp the older demographic that mostly represent the fan base of the NFL their brand should see a hug return. Similar to what they done on the collegiate level, grasped the audience.
I’m extremely excited about this deal for Nike. The uniforms of the NFL need a make over. They’re dull and traditional. Everything around us is changing technology, the culture, etc. It’s only right to get on this wave of change. Every era has to leave their mark and move on to new things. I love what Nike has done at the collegiate level using the best technology and creative minds to create amazing uniforms. Hopefully the old traditional uniforms will be replace with fresh new ideas.
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| What it is! |
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| What it could be! |
http://logolitic.com/what-logo-means/
http://sportsbusinessdigest.com/does-nikes-nfl-move-kill-adidas-and-reebok
http://www.nfl.com/news/story/09000d5d81b4559b/article/new-deal-establishes-nike-as-leagues-official-uniform-provider
http://profootballtalk.nbcsports.com/2010/10/12/nike-plans-to-dramatically-change-nfl-jerseys/
http://www.reuters.com/article/2010/10/12/nfl-apparel-idUSN1218488120101012
http://bleacherreport.com/articles/123028-the-10-players-that-should-never-change-uniforms
http://jockpost.com/nfl-nike-uniforms-2012-real-fake/
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