Electronic Arts (EA) has been in the business of producing the world’s most renowned video games for decades now. They currently hold the number one publisher spot in all of Western markets, they just keep getting better and better. EA Sports has produced some of the best sports video games of all time such as, Madden NFL, NBA 2K, FIFA Soccer, NHL, NCAA Football, SSX and NBA Jam. Throughout their productive tenure EA sports has been able to connect with sports fans and video gamers of all walks of life creating highly anticipated products.
Keeping up with the current marketing trend EA Sports has turned to social media to enhance their marketing efforts breaking current record sales and producing the most authentic gaming experience possible. The use of social media has help EA sports not only promote there games but also create them. For the NCAA Football 12, NBA 2K12, and the Madden 12 game the company turned to social media to get great consumer feedback, which helped create the new set of features and effects desired by consumers.
EA Sports use of social media outlets to market the already well-known product was brilliant. One way to connect with millions of people and get a million perspectives is buy uses a platform that will allow it, hence social media outlets. This platform is a huge tool when it comes to consumer engagement. Allowing fans to have input in the actual product makes them feel like they’re apart of something. There marketing campaign didn’t just stop at allowing fans to express their input in the game. It also allowed fans to take part in contests, sweepstakes, and other exciting incentives for participating in their social media sites. EA Sports is yet another example of how the use of social media can enhance your products and brand effort.
