NFL Owners Greed Could Effect Many With An NFL Lockout


The National Football League is on the brake of a lockout for the upcoming 2012-2013 season. The controversy between the players and the owners could halt the beginning of the next season effecting a multitude of people. According to DeMaurice Smith, executive director of NFL Players Association, the owner’s are seeking a bigger share of the revenue-asking player to take an 18% pay cut that could average close to $340,000 a player.  With the player and owner’s discrepancy the NFL is almost certain that there will be a lockout of some sort for the upcoming 2012-2013 season.
         
The lockout has the potential to affect more than just league owners and its players. It could affect the revenue streams of a horde of industries. Industries such as television broadcasting live music, sports and event promotion, food service contractors, sporting goods stores, advertising agencies, drinking establishments, and celebrity and sports agents. All of these industries will significantly be affected by the owner’s decision to go forth with a lockout. David Daniels, a featured columnist of the bleacher report, states that there’s the potential for every NFL city to lose close to $160 millions dollars and 115,000 jobs.
         
The NFL lockout is a serious matter that could change the lives of a lot of people. It seems to me that the owners are being greedy in this situation, asking the players to give up 18% of their existing split, which is currently 40% the owner’s way with 60%. Its unfair in my opinion, the owners generate revenue off of any assets bearing the NFL logo, ticket sales, TV broadcasting, etc. The owner’s argument is that they’re losing money with the current split being 60-40 but has yet to open up their financial books to the Players Association with the exception of The Green Bay Packers organization.  This lockout that will effect some many people and some many cities is all a result of greed by team owners of the NFL.



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Sports Agents Getting Fired

In the last month there have been some top NBA players parting ways with their current sports agents. Bob Finnan of The News-Herald listed a couple of names in his article such as Chris Paul who fired Lance Young from Octagon; Dwight Howard, Al Horford and Rodney Stuckey who all fired Aaron Goodwin; Ike Diogu who fired Arn Tellem; Roger Mason who fired Mark Bartelstein; O.J. Mayo who fired LRMR; Andray Blatche who fired Eric Fleisher; Lou Amundson who fired Mike Higgins; and Marc Gasol parted ways with Herb Rudoy. The firing of sports agents is far from a new phenomenon. In this industry if a player feels that they can get more then what their agents are getting them, they probably will jump ship and join another agent or agency. 


Randy Moss
This trend is not only present in the NBA, it exist throughout the sports industry as a whole. A notable firing in the NFL was Pro Bowler Randy Moss former agent Tim Dipiero. He parted ways with his long time agent in search of someone who could get him more sponsorship deals and other off-field business opportunities. The athletes who leave their agents are particularly looking for bigger bucks, whether it’s a new contract, sponsorships, or endorsements deals their seeking. For an agent it’s either produce or get let go. Bob Finna made a quote in his articles pertaining to athletes saying, “Sometimes players think agents can wave a magic wand and get things done. It’s not that easy. Teams have salary cap and luxury tax issues that the players don’t seem to comprehend.” Players view it just Cuba Gooden Jr. did in the 1996 film Jerry Maguire that was a film about a top sports agent, “Show me the money”. That is exactly what sports player what to see from their agent, the money. 


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